https://margolaz.com HELLO, I'M MARGO Wed, 03 Aug 2022 16:06:37 +0000 https://margolaz.com en https://margolaz.com/Margo-Laz Tue, 19 Jul 2022 20:32:48 +0000 HELLO, I'M MARGO https://margolaz.com/Margo-Laz <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/546046e8f92e6593bb7fe6cae448b3fc955330b4c86a227109035994d5e9ee0a/Margo-_-Dennis-3.jpg" data-mid="229489510" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/546046e8f92e6593bb7fe6cae448b3fc955330b4c86a227109035994d5e9ee0a/Margo-_-Dennis-3.jpg" />Margo Laz is a London-based creative entrepreneur running a LinkedIn influencer agency Kudos Narratives, generational mushroom hunter and brutalist architecture fan. More&nbsp;︎︎︎ Timeline 2023 – now KUDOSNARRATIVES.COM ︎︎︎ LinkedIn influencers for tech companies B2B_influencer_agency2022 POPWORKING.COM ︎︎︎ Coworking pop-ups at exciting local public spaces / Creative Director, Product Designer product_design, coworking_pop-up BRUTALLY HONEST ︎︎︎ Radio broadcast in response to the war in Ukraine / Co-orginiser, Creative Producerspatial_radio EMERGE 2022 ︎︎︎ Largest startup festival in the New East, IRL in Yerevan + URL sound conference / Co-founder, Creative Director, Experience Design startup_festival, hybrid_event 2021 UNMUTE YOURSELF ︎︎︎ Product design exploration at Unit 9 / Product Design Research product_design, VR/AR PORTAL PAVILION ︎︎︎ Outdoor installation for The British Library / Narrative Designerpublic_installation 2021 EMERGE 2021 ︎︎︎ Virtual startup festival / Co-founder, Creative Director startup_festival, virtual_event 2020 EMERGE 2020 ︎︎︎ Virtual startup festival / Co-founder, Creative Director startup_festival, virtual_event 2019 EMERGE 2019 ︎︎︎ Startup festival in Minsk / Co-founder, Creative Directorstartup_festival, IRL_event 2018 EMERGE 2018 ︎︎︎ Startup festival in Minsk / Co-founder, Creative Directorstartup_festival, IRL_event 2017 CREATE IT! ︎︎︎ Creative tech conference in partnership w British Council / Founder, Creative Producercreative_tech_festival CREATIVE MORNINGS MINSK ︎︎︎ Local chapter of global morning meetups community / Co-orginiser community_building 2016 CREATIVE ENTERPRISE ︎︎︎ British Council programme for creative entrepreneurs in Belarus / Co-orginiserprogramme_design CREATIVE CITIES ︎︎︎ Svetlogorsk city rebranding strategy&nbsp; / British Council, Culture &amp; Creativity Program / Researchercreative_cities, research LAND ART OBJECT ︎︎︎ Summer architecture school 2016 / Co-orginiser, Creative Strategistland_art FREAKY BALKI SPOT︎︎︎ Interactive spot at the Freaky Summer Party Festival / Creative Concept, Producer experiential THE PUBLIC CORTYARD ︎︎︎ Courtyard public space redevelopment, Summer architecture school 2015 / Co-orginiser, Creative Strategistplacemaking 2014 LOFT PROJECT BALKI ︎︎︎ Creative space and coworking / Co-founder, Creative Strategistcoworking, creative_space LE PETIT JARDIN ︎︎︎ Ecommerce store of design-led presents and goods / Co-foundereCommerce_startup 2013 ITALIAN ROPES ︎︎︎ Street photography exhibition at the City Festival / Creative Concept, Producerstreet_exhibition https://margolaz.com/Project-Popworking Thu, 21 Jul 2022 12:24:16 +0000 HELLO, I'M MARGO https://margolaz.com/Project-Popworking <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/d9c791eec66ea8faa0d0839e42137e61ef9ba329603c0e2535f78c70d588dc7b/Frame-27.png" data-mid="149009360" border="0" src="https://freight.cargo.site/w/1000/i/d9c791eec66ea8faa0d0839e42137e61ef9ba329603c0e2535f78c70d588dc7b/Frame-27.png" />Sep 2021 – Jun 2022 product_design, coworking_pop-ups &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Popworking x Sutton House ‘Popworking’ is a platform connecting local people and places post-pandemic by reimagining how we work together. Think of an Airbnb for remote work, powered by a supper club spirit. It kickstarted with a coworking pop-up in one of the last remaining Tudor mansions in London, Sutton House in Hackney, for a neighbouring audience of creative and tech industry workers. Here, 'popworkers' were transported back to Tudor times to work from Sir Ralph Sadler's home for a day. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="864" height="948" width_o="864" height_o="948" data-src="https://freight.cargo.site/t/original/i/f77193897be3f359e88064a8e3226067da9893c77c4a07666e5727c6044d6324/Group-166-1-1.png" data-mid="149010420" border="0" data-scale="45" src="https://freight.cargo.site/w/864/i/f77193897be3f359e88064a8e3226067da9893c77c4a07666e5727c6044d6324/Group-166-1-1.png" />The mobile app design concept – Popworking (Margo Lazarenkova) The project brief was to create a narrative environment as a product: a scalable, physical+digital experience, telling a story and addressing the real problem of real people. Grounding on the UX-research methods, the project focuses on people who work from home and explores our working routine: how different environments influence the way we work, what are the consequences of the global work-from-home experiment for our mental health and well-being and, finally, what are the new hybrid work scenarios imaginable?&nbsp; <img width="1911" height="764" width_o="1911" height_o="764" data-src="https://freight.cargo.site/t/original/i/a174f08d6a07765dc6af7381f82513f6c661a7308786197413bc57404015215a/Frame-3-1.png" data-mid="149007437" border="0" src="https://freight.cargo.site/w/1000/i/a174f08d6a07765dc6af7381f82513f6c661a7308786197413bc57404015215a/Frame-3-1.png" /> Emotional map, spatial experience design – Popworking x Sutton House (Margo Lazarenkova) ‘Popworking’ deconstructs existing spatial scenarios by inviting popworkers to engage with the story of the place and become characters of this story themselves. Sets of different touchpoints, such as Tudor-times inspired ‘coffee’ breaks with weak ale and rose-scented hand sanitiser create the sense of narrative temporality, immersing popworkers in the Tudor world. <img width="3840" height="1654" width_o="3840" height_o="1654" data-src="https://freight.cargo.site/t/original/i/a78864ab1c37fdcf2dd882484a04d40b3b6910e0df2c86594c43d22fadb7668c/Frame-30-2.jpg" data-mid="149012696" border="0" src="https://freight.cargo.site/w/1000/i/a78864ab1c37fdcf2dd882484a04d40b3b6910e0df2c86594c43d22fadb7668c/Frame-30-2.jpg" />21 Mar, 2022 – Popworking x Sutton House (Coworking pop-up, showcase experience). Work story transports not only in time but also to a human character-focused narrative environment: graphic posters with motivational quotes are based on the life and career stories of the original owner of Sutton House, who managed to outlive four Tudor monarchs. Popworkers can try on an AR-filter with Sir Ralph's outfit for even greater immersion, and use it on a video call surprising their colleagues. <img width="3794" height="2083" width_o="3794" height_o="2083" data-src="https://freight.cargo.site/t/original/i/6cc8e5b62f18b0ba877f6cf84ea1a984b62dde58ab7a15373ad1a77396433f44/Group-210-1.png" data-mid="149074930" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/6cc8e5b62f18b0ba877f6cf84ea1a984b62dde58ab7a15373ad1a77396433f44/Group-210-1.png" /> AR-filter based on Sir Ralph Sadler Tudor-times outfit. Background The idea of the project is deeply rooted in the ‘third places’ concept. According to this, ‘third places’ are different from the two usual social environments of home ("first place") and the workplace ("second place") – places such as public libraries, bookstores, museum open spaces, and cafes. The project explores how this concept is evolving due to the recently shifted and mixed ‘sense of place’ between ‘work’ and ‘home’. Project team:Margo Lazarenkova (Creative Direction, Product Design) Chris Mademtzis (Spatial design)Daria Sazanovich (Graphic design, Logo)Emma Brohan (Spatial design)Maria Romanovich (AR-elements) Partners:&nbsp; National Trust, Days Brewery Featured in: <img width="1360" height="400" width_o="1360" height_o="400" data-src="https://freight.cargo.site/t/original/i/435fef732b825b23b15226dca0de97a9e7f0e12a7c83619ab37fd4ebed887daf/584fce8d6a5ae41a83ddee94.png" data-mid="149028318" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/435fef732b825b23b15226dca0de97a9e7f0e12a7c83619ab37fd4ebed887daf/584fce8d6a5ae41a83ddee94.png" /> NEXT&nbsp;︎︎︎ &nbsp; &nbsp;&nbsp; https://margolaz.com/Project-Brutally-Honest Thu, 28 Jul 2022 19:17:46 +0000 HELLO, I'M MARGO https://margolaz.com/Project-Brutally-Honest <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/d77f7700951ef51e547d8c5ef718300d2502a2590fd624eaaa681343472d264a/Frame-28.png" data-mid="149298110" border="0" src="https://freight.cargo.site/w/1000/i/d77f7700951ef51e547d8c5ef718300d2502a2590fd624eaaa681343472d264a/Frame-28.png" /> Feb 2022 spatial_radio BRUTALLY HONESTA student-led radio broadcast exploring misinformation in relation to Putin’s war on Ukraine streamed from the Barbican and CSM MA Narrative Environments radio broadcast in solidarity with Ukraine featuring conversation, music and sounds from Eastern Europe and its diaspora. The broadcast streamed live 28 February 2022 as an emergent response to war actions that started in Ukraine and in solidarity with Ukrainian people. Set in motion by CSM MANE students Margo Lazarenkova (Minsk-born) and Edit Kruk (Moscow-born), BRUTALLY HONEST connects the voices of the Ukrainian, Belarusian and Russian diasporas in Europe with the global creative community. The show takes a critical perspective on mainstream narratives in relation to Putin’s invasion of Ukraine and is punctuated with interviews conducted online, live at CSM and on-site at London’s brutalist Barbican Estate. <img width="2250" height="1415" width_o="2250" height_o="1415" data-src="https://freight.cargo.site/t/original/i/88ec545863e36ed22e2b25fb03bd57808a34cfca7fa3ab16573a83ef5a4a1abb/Group-1-1.png" data-mid="149034816" border="0" src="https://freight.cargo.site/w/1000/i/88ec545863e36ed22e2b25fb03bd57808a34cfca7fa3ab16573a83ef5a4a1abb/Group-1-1.png" /> Graphic design (social media, print) – BRUTALLY HONEST (Margo Lazarenkova) Our guests include: Ben Ditto (British-Ukrainian Creative Director); Diana Olifirova (Ukrainian filmmaker based in London), Liza Mikhaleva (Russian Feminist Activist and DJ, based in Moscow), Alina Rozanova (Ukrainian startup founder and conference organiser based in Georgia), Anna Holub (Ukrainian student from LCC, Public Relations), Dana and Denisa (Russian and Romanian students from Camberwell College of Art), Anastasiya Katliarskaya and Ilya Kotlarsky (Belarusian students from Architectural Association School of Architecture). Accompanied by Dj-set by Zlata Mechetina (Russian student from CSM). &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Project team:The broadcast was brought to life in 48 hours by a team of students from MA Narrative Environments at Central Saint Martins: Margo Lazarenkova, Edit Kruk, Jessica Sammut, Chris Mademtzis and Mariella Hilton.Special thanks to: Charles Lambert, Reanna Wauer, Alexander Collinson and Lucy McCullough. Featured in:SPATIAL RADIO platform NEXT&nbsp;︎︎︎ &nbsp; https://margolaz.com/Project-EMERGE-2022 Mon, 01 Aug 2022 12:57:52 +0000 HELLO, I'M MARGO https://margolaz.com/Project-EMERGE-2022 <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/276f544b949b24111ba8729bd32d59075a3b216e5f12dec25ab9145b10b2b15f/Frame-31.png" data-mid="149298322" border="0" src="https://freight.cargo.site/w/1000/i/276f544b949b24111ba8729bd32d59075a3b216e5f12dec25ab9145b10b2b15f/Frame-31.png" /> Jun 2022startup_festival, hybrid_event EMERGE 2022 Since 2018,&nbsp; EMERGE has become the leading startup conference in Eastern Europe and Central Asia. After 2 years online, we came back as a hybrid event – bringing together nearly 3,000 founders, investors and tech makers in Yerevan, Armenia, and online in our audio series stream.The broad discussion on metaverse, Web3.0 and debates on how the next heir of the world wide web should and could look like inspired us to think in three dimensions. The visual identity and experience design for the festival was rooted in the embodied perception of space and spatial movement. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d98fa8d4f56baee2d7fab6180cd7a23dd79408e6a746822e1de31432d13fc23d/Li_Hello.png" data-mid="149415630" border="0" src="https://freight.cargo.site/w/1000/i/d98fa8d4f56baee2d7fab6180cd7a23dd79408e6a746822e1de31432d13fc23d/Li_Hello.png" />EMERGE 2022 key visual – design by Nastia Piven (Art Director at EMERGE). <img width="1000" height="1002" width_o="1000" height_o="1002" data-src="https://freight.cargo.site/t/original/i/41720dbc5f201b9722616000dab65896ecf840239a49aba522cd1631625daa2d/Group-30.png" data-mid="149415410" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/41720dbc5f201b9722616000dab65896ecf840239a49aba522cd1631625daa2d/Group-30.png" />EMERGE 2022 social media communications – design by Nastia Piven (Art Director at EMERGE).The core narrative encoded in the EMERGE experience was always about not being afraid to make mistakes to create something truly disruptive and celebrating the imperfect as the inevitable step to success. Being an indie-conference, EMERGE brings a little bit of rough, garage vibe, intentional ‘scratches’ and as many networking spots as possible to every venue where it’s held.&nbsp; <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f87863f48eaff89bc8d20db5a3d801a51f1c773b02fa4f85634f70bd82a88a1e/IMG_1119.JPG" data-mid="150248217" border="0" src="https://freight.cargo.site/w/1000/i/f87863f48eaff89bc8d20db5a3d801a51f1c773b02fa4f85634f70bd82a88a1e/IMG_1119.JPG" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/78b5f8b75b12ea86d0938f630149072bc8b11afa3cc919d1b5c5bc14fa821955/E2022_006.JPG" data-mid="150248219" border="0" src="https://freight.cargo.site/w/1000/i/78b5f8b75b12ea86d0938f630149072bc8b11afa3cc919d1b5c5bc14fa821955/E2022_006.JPG" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3c68f6ae660785b0a628b9a0e59256c1b4b5ac1bdbc25680d0fb7de8787396a5/IMG_0062.JPG" data-mid="150248215" border="0" src="https://freight.cargo.site/w/1000/i/3c68f6ae660785b0a628b9a0e59256c1b4b5ac1bdbc25680d0fb7de8787396a5/IMG_0062.JPG" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/af15aa88e0734d057acc38ca52621f8a1d45a391f04910beaf3fbae8c8b22b95/49F2304D-740E-4233-AD5C-6D3F515090DE.JPG" data-mid="150248221" border="0" src="https://freight.cargo.site/w/1000/i/af15aa88e0734d057acc38ca52621f8a1d45a391f04910beaf3fbae8c8b22b95/49F2304D-740E-4233-AD5C-6D3F515090DE.JPG" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/49547c9950e31d56aeda896108d0617e38fce910cf8d6dfac8a86ab0d9bb28cd/95DFBA34-E9CE-4B0E-AE3E-56013FD66CBA.jpg" data-mid="150248218" border="0" src="https://freight.cargo.site/w/1000/i/49547c9950e31d56aeda896108d0617e38fce910cf8d6dfac8a86ab0d9bb28cd/95DFBA34-E9CE-4B0E-AE3E-56013FD66CBA.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/c817952473d85f48ad0a2dc552fcda8c6e4b114c88829aaad4e8c47b63690c9f/F3B303DA-F1F9-442D-AEA3-3D640A8C13EC.JPG" data-mid="150248220" border="0" src="https://freight.cargo.site/w/1000/i/c817952473d85f48ad0a2dc552fcda8c6e4b114c88829aaad4e8c47b63690c9f/F3B303DA-F1F9-442D-AEA3-3D640A8C13EC.JPG" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/9839df61940554581523bd8c067868493d9dddc16e42529189b2390588ee6ff2/5DE5A6AE-BD17-47DF-9973-F4EC7B941E4D.JPG" data-mid="150248222" border="0" src="https://freight.cargo.site/w/1000/i/9839df61940554581523bd8c067868493d9dddc16e42529189b2390588ee6ff2/5DE5A6AE-BD17-47DF-9973-F4EC7B941E4D.JPG" /> <img width="5808" height="3872" width_o="5808" height_o="3872" data-src="https://freight.cargo.site/t/original/i/cf0df4e1856c7832ef291771e16ad4b5938f0475817d72a1c3f48bc294fafd95/E2022_143.JPG" data-mid="150248214" border="0" src="https://freight.cargo.site/w/1000/i/cf0df4e1856c7832ef291771e16ad4b5938f0475817d72a1c3f48bc294fafd95/E2022_143.JPG" /> <img width="5808" height="3872" width_o="5808" height_o="3872" data-src="https://freight.cargo.site/t/original/i/246bb8e92b979cdfd20a0ece3c73660a7f0a2baff14a5fae538343d853226cf1/E2022_127.JPG" data-mid="150248213" border="0" src="https://freight.cargo.site/w/1000/i/246bb8e92b979cdfd20a0ece3c73660a7f0a2baff14a5fae538343d853226cf1/E2022_127.JPG" /> EMERGE 2022 photoreport. <img width="8342" height="6794" width_o="8342" height_o="6794" data-src="https://freight.cargo.site/t/original/i/5bb981b4a35ca1213d31c1c55f06329de544e088a0a989e7c0e37cfdcb769b39/Frame-13.png" data-mid="149519477" border="0" src="https://freight.cargo.site/w/1000/i/5bb981b4a35ca1213d31c1c55f06329de544e088a0a989e7c0e37cfdcb769b39/Frame-13.png" /> Spatial narrative design, visitor experience – EMERGE 2022 (Margo Lazarenkova) Background Started in Belarus in 2018, EMERGE conference has become the hotbed for tech, founders, community leaders, bigger companies and investors from across the New East — including countries from Eastern Europe, the Balkans and Central Asia. The conference was co-founded by Alina Nilsson and Margo Lazarenkova. &nbsp; Project team:Margo Lazarenkova (Co-founder &amp; CEO, Creative Direction, Experience Design) Alina Nilsson (Co-founder &amp; CEO, Startups &amp; Investors, Strategy) Anna Sholina (Head of Community, Strategic Partnerships) Nastia Piven (Art Director, Visual Communications) Julia Fedosenya (Partnerships Manager, Operations) Anastasya Zyrianova (Head of Programme &amp; Speakers) Hakuk (IRL Production Manager) Alexander Starodetko (URL Production Manager) Viktoriya Kharlan (Marketing Lead) Partners:&nbsp;AWS, Microsoft, Dom Daniel/Fourth Ventures, Inekobank, The Untitled Ventures, BigStory VC, Semrush &amp; more. Speakers:Mike Butcher (Editor-at-Large, TechCrunch), Aliona Doletskaya (Creative Advisor, Ex-Vogue Russia, Ex- Interview), Tiago Correia (Warner Music Group), Greg Tkachenko,&nbsp;Co-Founder &amp; VP of Engineering AI Factory (acquired by Snap Inc), Mikayel Vardanyan (Chief Product Officer &amp; Founding Partner,&nbsp;Picsart) &amp; more. Featured in: <img width="270" height="112" width_o="270" height_o="112" data-src="https://freight.cargo.site/t/original/i/86a162661c519cdee431d4163a9d4a7695452fb74197c1a60d0941e443d7b863/logo.png" data-mid="149420726" border="0" data-scale="13" src="https://freight.cargo.site/w/270/i/86a162661c519cdee431d4163a9d4a7695452fb74197c1a60d0941e443d7b863/logo.png" />&nbsp; &nbsp; &nbsp; &nbsp;<img width="612" height="217" width_o="612" height_o="217" data-src="https://freight.cargo.site/t/original/i/e1cae3a922a4dd374e7384885cb5f95f071017bf41af5f206d00f52ced730014/4AEBE51D2FF4DBD65AC7026F1EDCD60D-1.png" data-mid="149422277" border="0" data-scale="16" src="https://freight.cargo.site/w/612/i/e1cae3a922a4dd374e7384885cb5f95f071017bf41af5f206d00f52ced730014/4AEBE51D2FF4DBD65AC7026F1EDCD60D-1.png" /> Watch aftermovie ︎︎︎ NEXT&nbsp;︎︎︎ &nbsp; &nbsp;&nbsp; https://margolaz.com/Project-U9 Thu, 28 Jul 2022 19:42:13 +0000 HELLO, I'M MARGO https://margolaz.com/Project-U9 <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/4a69ef6ac4746c19e056b5f233c11e95feab80c32aca6b9529a127bcd26c092d/Frame-57-1.png" data-mid="149298064" border="0" src="https://freight.cargo.site/w/1000/i/4a69ef6ac4746c19e056b5f233c11e95feab80c32aca6b9529a127bcd26c092d/Frame-57-1.png" /> Jun 2021 – Oct 2021AR/VR, hybrid_space Unmute yourself – Unit9&nbsp; The research project was completed during Margo’s internship at the innovation department at Unit9 during her study at MA Narrative Environments course. It was dedicated to exploring potential product design narratives on how immersive technologies can fix the video call fatigue and improve the virtual events experience. During the pandemic, people who worked from home began to suffer from a new phenomenon called video call fatigue. The project explored whether we can use the Unit9‘s haptic technology aligning physical and virtual worlds to solve this problem. Leveraging Margo’s previous events experience, the use case focus was made on virtual events. As a result, three product design narratives were developed (personas, user journeys and sketching), followed by an article summing up the research exploration. <img width="1452" height="609" width_o="1452" height_o="609" data-src="https://freight.cargo.site/t/original/i/02dca7fcbc9d8945672781229ddaa4750810d84a660f7a2c20e5d05b504793ed/Screenshot-2022-08-11-at-12.59.27.png" data-mid="150160717" border="0" src="https://freight.cargo.site/w/1000/i/02dca7fcbc9d8945672781229ddaa4750810d84a660f7a2c20e5d05b504793ed/Screenshot-2022-08-11-at-12.59.27.png" /> <img width="1373" height="858" width_o="1373" height_o="858" data-src="https://freight.cargo.site/t/original/i/3d67d5fb8082161b056ab89f727d3f9e2da68d0f7a52fa0b487d07bceec02e81/Screenshot-2022-08-11-at-13.00.45.png" data-mid="150165770" border="0" src="https://freight.cargo.site/w/1000/i/3d67d5fb8082161b056ab89f727d3f9e2da68d0f7a52fa0b487d07bceec02e81/Screenshot-2022-08-11-at-13.00.45.png" /> <img width="1035" height="649" width_o="1035" height_o="649" data-src="https://freight.cargo.site/t/original/i/5801ccd4a818e2c79a9dc99205b381c260aa292fd1c7ad7048b647de7da45159/Screenshot-2022-08-11-at-13.01.23.png" data-mid="150165762" border="0" src="https://freight.cargo.site/w/1000/i/5801ccd4a818e2c79a9dc99205b381c260aa292fd1c7ad7048b647de7da45159/Screenshot-2022-08-11-at-13.01.23.png" /> User scenarious – design exloration and sketches. From the article: The way we communicate has changed. Moreover, the environment for communication has evolved: ● Physical spaces are becoming more and more occupied by digital devices ● The digital world becomes more realistic, using 3D graphics, 3D sound, and other immersive technologies ● Digital and physical layers merge together creating a novel type of experience for human communication This new type of experience influences our behaviour patterns, sometimes affecting our well-being (such as in the case of Zoom fatigue). People still have a way to go to learn how to navigate these hybrid spaces and use them for effective communication and collaboration. We might view immersive technologies as a tool that is absorbing us into the unreal world. However, it could also serve as an instrument helping us to restore the connection to each other and to our inner selves, or to bring back the joy of being present and focused. The choice is on us. Download PDF︎ Project team:Margo Lazarenkova (UX-research, Product Design) Yates Buckley (Technical Director) Alberto Venditti (Interaction Director) NEXT&nbsp;︎︎︎ &nbsp; &nbsp; &nbsp;&nbsp; https://margolaz.com/Project-Portal Mon, 01 Aug 2022 12:57:06 +0000 HELLO, I'M MARGO https://margolaz.com/Project-Portal <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/bc4433d6bdd42ec9c4bb813db0130a7602cef1847dda38a52434aa4445ae2e27/Frame-30-1.png" data-mid="149298309" border="0" src="https://freight.cargo.site/w/1000/i/bc4433d6bdd42ec9c4bb813db0130a7602cef1847dda38a52434aa4445ae2e27/Frame-30-1.png" /> Jun 2021 – Oct 2021Public_installation A ‘Portal’ pavilion – British Library MA Narrative Environments students proposed a project to design a novel installation for the piazza of the British Library which normally functions as a thoroughfare, a place to congregate for users, staff and passers-by. The multi-disciplinary student team worked closely with the BAME Staff Network at the Library, and gathered the views of a range of staff members via interviews and a questionnaire, to create an installation that would provoke thought and facilitate discussions&nbsp;around what it could mean to decolonise and diversify the Library’s collections. <img width="1921" height="1082" width_o="1921" height_o="1082" data-src="https://freight.cargo.site/t/original/i/400baf776c3301f1f50c6513d2696cf550feaed30933c4d3c172cf2f1c486ea4/British_Library_Structure_Interior.jpeg" data-mid="149533198" border="0" src="https://freight.cargo.site/w/1000/i/400baf776c3301f1f50c6513d2696cf550feaed30933c4d3c172cf2f1c486ea4/British_Library_Structure_Interior.jpeg" />Image showing the interior of the British Library – design proposal. The vast collections span millennia and many different parts of the world, and inevitably parts of the collection can be associated with British imperial expansion. That history has rarely featured in the Library’s interpretation, its displays and artwork, its webpages and projects. The students designed a pavilion that would enable those who enter to unearth diverse and conflicting stories held within the Library. The student team proposed that the pavilion, being positioned directly over the four floors of basement stores, would function as an unexpected ‘portal’ with a digital interface that pictured the world of the Library below ground. An app would enable visitors to use their mobile phones to draw up content from the collection. Voice recordings, text, images and digital representations of objects would be visualised floating up to the surface and hovering at eye level. <img width="1476" height="830" width_o="1476" height_o="830" data-src="https://freight.cargo.site/t/original/i/2384124a6e2b51a9e1dafa9a88e4d033e07530d13bc58e18b7a2e93ba78ace82/22121.jpeg" data-mid="149534736" border="0" src="https://freight.cargo.site/w/1000/i/2384124a6e2b51a9e1dafa9a88e4d033e07530d13bc58e18b7a2e93ba78ace82/22121.jpeg" /> Image showing the British Library from above – design proposal. The students envisaged that the portal/pavilion would&nbsp;act as a new gateway into the Library, a moment of spectacle, surprise, discovery, the start of a new journey into the Library’s world. It would&nbsp;become a magnet, attracting attention, inviting exploration, building connectivity and introducing opportunities for sharing content and prompting new forms of co-curation. The use of a digital platform has the potential to enable the content to be shared in multiple ways among users, and could be curated by staff, co-curated by staff and users, or co-curated by groups of users. Project team:Mark Lonsdale, Yi Fu, Natalie Gillard, Dongdong Qu, Emma Thompson, Beichen Yang,&nbsp;Margo Lazarenkova Thanks to: Pardaad Chamsaz – Curator, Germanic Collections, The British Library Maja Maricevic – Head of Higher Education and Science, The British Library Scott Nolan – Conservation Support Assistant, The British Library&nbsp; Lucy Rowland – Curator, Oceania and Western Language Asia Collections, The British Library Partners:&nbsp;The British Library Featured in: <img width="1360" height="400" width_o="1360" height_o="400" data-src="https://freight.cargo.site/t/original/i/435fef732b825b23b15226dca0de97a9e7f0e12a7c83619ab37fd4ebed887daf/584fce8d6a5ae41a83ddee94.png" data-mid="149298144" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/435fef732b825b23b15226dca0de97a9e7f0e12a7c83619ab37fd4ebed887daf/584fce8d6a5ae41a83ddee94.png" /> NEXT&nbsp;︎︎︎ &nbsp; &nbsp;&nbsp; https://margolaz.com/Project-EMERGE-2021 Wed, 03 Aug 2022 14:44:14 +0000 HELLO, I'M MARGO https://margolaz.com/Project-EMERGE-2021 <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/902aef9d993119c7fcdcc711fc152e41d81ce63ce43c127d3de7f70299e2aafc/Frame-32.png" data-mid="149535305" border="0" src="https://freight.cargo.site/w/1000/i/902aef9d993119c7fcdcc711fc152e41d81ce63ce43c127d3de7f70299e2aafc/Frame-32.png" /> June 2021Startup_festival, URL_event EMERGE 2021 During our second fully virtual conference in pandemic times we experiment with participatory formats to deliver more than people expect from the online event, while focusing on the EMERGE original purpose – connecting great people in tech. We broke last year’s record and gathered together 6,522 participants from 102 countries: startups, tech talent, investors, media, and corporates.EMERGE 2021 stated its mission to explore the new ways to connect with each other, with yourself and our home planet. It became a shared online experience and a place where everyone was a contributor rather than a listener: 2 virtual stages with live interviews and talks about the future, technologies and wellbeing delivered by 61 speakers from all over the world, themed audio clubtables, 8 workshops, alongside 852 mentorship sessions and 1-on-1 consultations, networking and more than 80 startup pitches. All followed by 5 offline micro-afterparties held locally by the EMERGE community in different cities. <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/34b3dde212af361638c4830f7740fd4a4e6ab2961d9294eb1ef184973375402d/198065210_1448327518893088_6117699738092143898_n.jpeg" data-mid="149976219" border="0" src="https://freight.cargo.site/w/1000/i/34b3dde212af361638c4830f7740fd4a4e6ab2961d9294eb1ef184973375402d/198065210_1448327518893088_6117699738092143898_n.jpeg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/cac88a67d46760fd4194b5b3d2bf0f3db18d8113ecd2b9ee97ddd7d56b5be189/199365329_1448327378893102_5818246792053384887_n.jpeg" data-mid="149976220" border="0" src="https://freight.cargo.site/w/1000/i/cac88a67d46760fd4194b5b3d2bf0f3db18d8113ecd2b9ee97ddd7d56b5be189/199365329_1448327378893102_5818246792053384887_n.jpeg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/aa30c82762602bde6dd9d51dee35e79429479c2c09657c0829ada67554849cfa/199413162_1448328292226344_874262820087896953_n.jpeg" data-mid="149976221" border="0" src="https://freight.cargo.site/w/1000/i/aa30c82762602bde6dd9d51dee35e79429479c2c09657c0829ada67554849cfa/199413162_1448328292226344_874262820087896953_n.jpeg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/799097f15708d250d9e93b77f1fef91a7fd6b79bb174e628f52d1bb8a4e8a6ab/198072092_1448328028893037_4068175182792733120_n.jpeg" data-mid="149976222" border="0" src="https://freight.cargo.site/w/1000/i/799097f15708d250d9e93b77f1fef91a7fd6b79bb174e628f52d1bb8a4e8a6ab/198072092_1448328028893037_4068175182792733120_n.jpeg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/3c2520417913664d5709bbbb4a187b382bc7c0823f2cd2fe6dbf728a69fa5adf/197473992_1448327382226435_5253479649921230057_n.jpeg" data-mid="149976223" border="0" src="https://freight.cargo.site/w/1000/i/3c2520417913664d5709bbbb4a187b382bc7c0823f2cd2fe6dbf728a69fa5adf/197473992_1448327382226435_5253479649921230057_n.jpeg" /> EMERGE 2021 photoreport by Tania Kapitonova.With an aim to create a sense of togetherness and connectivity for our attendees, we expanded the virtual EMERGE experience with a nice offline touch: we collaborated with Bremen-based artist and illustrator Daria Sazanovich, to design special merch. We then delivered it to different parts of the world to the longest and dearest members of our EMERGE community, just before the event. This meant that they could participate in the event in style and also have a memorable keepsake of the rarest thing in the pandemic times - a printed and signed conference badge! <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/75203e76812414cd2baaa98d03db34ca1bed9840b084cd80df00091456b56a11/swag_black.gif" data-mid="149975765" border="0" src="https://freight.cargo.site/w/1000/i/75203e76812414cd2baaa98d03db34ca1bed9840b084cd80df00091456b56a11/swag_black.gif" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f8b1f127313ddd6bf922fb5aa9577120f19ba35f4e22bd080a96b438906b0d51/IMG_0974.jpg" data-mid="149975767" border="0" src="https://freight.cargo.site/w/1000/i/f8b1f127313ddd6bf922fb5aa9577120f19ba35f4e22bd080a96b438906b0d51/IMG_0974.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/2b489f5c8dce15d66fb31a7ec836afcba9951645f8912cd53e9f9d87807593e2/IMG_0950.jpg" data-mid="149975768" border="0" src="https://freight.cargo.site/w/1000/i/2b489f5c8dce15d66fb31a7ec836afcba9951645f8912cd53e9f9d87807593e2/IMG_0950.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1f1c38e4baa86bd6e9091a69683fcf19e79bad0a1e5c0014b4529179d9780cc7/IMG_0937.jpg" data-mid="149975769" border="0" src="https://freight.cargo.site/w/1000/i/1f1c38e4baa86bd6e9091a69683fcf19e79bad0a1e5c0014b4529179d9780cc7/IMG_0937.jpg" /> <img width="1875" height="1250" width_o="1875" height_o="1250" data-src="https://freight.cargo.site/t/original/i/2d08308933192ab1fdfae0f1ef7ed7bff5fcf7075fd670518c11d55b05983156/199442815_1448327965559710_7782551520668627783_n.jpeg" data-mid="149543003" border="0" src="https://freight.cargo.site/w/1000/i/2d08308933192ab1fdfae0f1ef7ed7bff5fcf7075fd670518c11d55b05983156/199442815_1448327965559710_7782551520668627783_n.jpeg" /> Background Started in Belarus in 2018, EMERGE conference has become the hotbed for tech, founders, community leaders, bigger companies and investors from across the New East — including countries from Eastern Europe, the Balkans and Central Asia. The conference was co-founded by Alina Nilsson and Margo Lazarenkova. Project team:Margo Lazarenkova (Co-founder &amp; CEO, Creative Direction, Experience Design) Alina Nilsson (Co-founder &amp; CEO, Startups &amp; Investors, Strategy) Magrifa Kamieva (Production Manager) Anna Sholina (Head of Community, Strategic Partnerships) Nastia Piven (Art Director, Visual Communications) Julia Fedosenya (Partnerships Manager, Operations) Ilona Beliatskaya&nbsp;(Speakers manager) Anastasya Zyrianova (Programme manager) Alexander Starodetko (Digital Project Manager) Partners:&nbsp;Microsoft, AWS, The Untitled Ventures, Chivas &amp; more. Speakers:Mikita Mikado (CEO &amp; Co-founder, PandaDoc), George Robson (Partner, Sequoia), Jevgeni Kabanov (CPO, Bolt), Polina Zakh (Creative producer, Senior Vice-President, Sila Sveta), Emily Witt (Staff Writer, The New Yorker) &amp; more. Featured in:<img width="1309" height="512" width_o="1309" height_o="512" data-src="https://freight.cargo.site/t/original/i/c9a6b6613349e75bb678de0af7ee19e83acc50076dbb7b061bfd9d44fca9af02/5847e9aacef1014c0b5e4828.png" data-mid="149964471" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/c9a6b6613349e75bb678de0af7ee19e83acc50076dbb7b061bfd9d44fca9af02/5847e9aacef1014c0b5e4828.png" /> NEXT&nbsp;︎︎︎ &nbsp; &nbsp;&nbsp; https://margolaz.com/Project-EMERGE-2020 Wed, 03 Aug 2022 16:03:19 +0000 HELLO, I'M MARGO https://margolaz.com/Project-EMERGE-2020 <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/748df6658370c64c4bd5180be492796afecb0f28609f16004ab3f31333aecdbb/Frame-34.png" data-mid="149543515" border="0" src="https://freight.cargo.site/w/1000/i/748df6658370c64c4bd5180be492796afecb0f28609f16004ab3f31333aecdbb/Frame-34.png" /> June 2020Startup_festival, URL_event EMERGE 2020 In 2020, the EMERGE conference has gone fully virtual, with only two months left till the event start.&nbsp; We reconfigured the programme structure, designed a device-agnostic experience and gathered together 4,308 great people in tech from more than 100 countries: startups, tech talent, investors, media and corporates.Across 5 stages, more than 100 speakers from 7 time zones (from Australia to California) were sharing their experience and ideas on how technologies will shape our future and how to build and scale tech products in a global market. <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/fc31e188641fdfa2a9008124238cc3e5b6f5fb7abcb6f347db27a016c820ca0e/day1_bulid_grow_CHRIS_ABAD.jpg" data-mid="149993288" border="0" src="https://freight.cargo.site/w/1000/i/fc31e188641fdfa2a9008124238cc3e5b6f5fb7abcb6f347db27a016c820ca0e/day1_bulid_grow_CHRIS_ABAD.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/a47a7b91c272fe135f41703d7a59017270a1c3637bddbfce71891aa53f60d16d/day1_WOMEN_IN_TECH_3.jpg" data-mid="149993287" border="0" src="https://freight.cargo.site/w/1000/i/a47a7b91c272fe135f41703d7a59017270a1c3637bddbfce71891aa53f60d16d/day1_WOMEN_IN_TECH_3.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/03fe676412469b725a1aae633dff772c70072aded7b165c5a29073285a65f6fe/day2_future_VALERY_SHARIPOV.jpg" data-mid="149993504" border="0" src="https://freight.cargo.site/w/1000/i/03fe676412469b725a1aae633dff772c70072aded7b165c5a29073285a65f6fe/day2_future_VALERY_SHARIPOV.jpg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/be4b6b1d88f592dc18a5635a32d38650ce72de3247c3a336488904d8438f33c5/future_of_wellness.gif" data-mid="149993284" border="0" src="https://freight.cargo.site/w/750/i/be4b6b1d88f592dc18a5635a32d38650ce72de3247c3a336488904d8438f33c5/future_of_wellness.gif" /> Creative photoreport: Tania Kapitonova&nbsp; EMERGE is a conference with a festival vibe, which is why the online format put a question to us: can we still make friends at EMERGE online? That is why we treated the online afterparty seriously: we orgnised a spatial sound and networking experience with a livestream DJ-set, karaoke and informal talks using the virtual platfrom Spatial.Chat. <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/5a0d224fef6653a25864ce0faa12ed9eed0e9277e171c1c1cfe1f9e6928e599e/EMERGE_2020_CHIVAS_45.gif" data-mid="149994075" border="0" src="https://freight.cargo.site/w/750/i/5a0d224fef6653a25864ce0faa12ed9eed0e9277e171c1c1cfe1f9e6928e599e/EMERGE_2020_CHIVAS_45.gif" /> <img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/5c58f233469abf00c9d141cbe606fddb27acecd0514b759e413e7ed313cd14ba/EMERGE_2020_CHIVAS_37.png" data-mid="149994076" border="0" src="https://freight.cargo.site/w/1000/i/5c58f233469abf00c9d141cbe606fddb27acecd0514b759e413e7ed313cd14ba/EMERGE_2020_CHIVAS_37.png" /> <img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/6373432ca2fc756ddc84b553124aa4a7f233d070f31473c628ba0bba27bd4e49/EMERGE_2020_CHIVAS_36.png" data-mid="149994077" border="0" src="https://freight.cargo.site/w/1000/i/6373432ca2fc756ddc84b553124aa4a7f233d070f31473c628ba0bba27bd4e49/EMERGE_2020_CHIVAS_36.png" /> <img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/18a839cecb0fd1c52e16330cbcb7c6b1dea2e5ddaa43b6af7da258b4c8179368/EMERGE_2020_CHIVAS_32.png" data-mid="149994078" border="0" src="https://freight.cargo.site/w/1000/i/18a839cecb0fd1c52e16330cbcb7c6b1dea2e5ddaa43b6af7da258b4c8179368/EMERGE_2020_CHIVAS_32.png" /> <img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/60fb6d9a2ea0fe90d5faf369cc80af760fc2a8d996616f505f31896fd2cbcc5c/EMERGE_2020_CHIVAS_28.png" data-mid="149994079" border="0" src="https://freight.cargo.site/w/1000/i/60fb6d9a2ea0fe90d5faf369cc80af760fc2a8d996616f505f31896fd2cbcc5c/EMERGE_2020_CHIVAS_28.png" /> Creative photoreport: Tania Kapitonova Background Started in Belarus in 2018, EMERGE conference has become the hotbed for tech, founders, community leaders, bigger companies and investors from across the New East — including countries from Eastern Europe, the Balkans and Central Asia. The conference was co-founded by Alina Nilsson and Margo Lazarenkova. Project team:Margo Lazarenkova (Co-founder &amp; CEO, Creative Direction, Experience Design) Alina Nilsson (Co-founder &amp; CEO, Startups &amp; Investors, Strategy) Magrifa Kamieva (Production Manager) Anna Sholina (Head of Community, Strategic Partnerships) Nastia Piven (Art Director, Visual Communications) Julia Fedosenya (Partnerships Manager, Operations) Ilona Beliatskaya&nbsp;(Speakers manager) Anastasya Zyrianova (Programme manager) Alexander Starodetko (Digital Project Manager) Partners:&nbsp;Microsoft, Flint Capital, Chivas, Startup Lithuania, Flo, The Untitled Ventures,&nbsp;Orange Business Services &amp; more. Speakers:Gideon Lichfield (Editor-in-chief, MIT Technology Review), Deepak Chopra (Founder, Chopra Global), Andrei Khusid (CEO &amp; Founder, Miro), Arkadiiy Dobkin (CEO &amp; President, EPAM Systems),&nbsp;Liubou Minniyeva (Senior Product Manager Customer Experience, Tesla) &amp; more. NEXT&nbsp;︎︎︎ &nbsp; https://margolaz.com/Project-EMERGE-2019 Wed, 03 Aug 2022 16:05:26 +0000 HELLO, I'M MARGO https://margolaz.com/Project-EMERGE-2019 <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/41d29d928eebec8053bda622a9ab9a861282456bad021174db70ead0106c7af2/Frame-35-2.png" data-mid="149543750" border="0" src="https://freight.cargo.site/w/1000/i/41d29d928eebec8053bda622a9ab9a861282456bad021174db70ead0106c7af2/Frame-35-2.png" />June 2019Startup_festival, IRL_event EMERGE 2019 The second EMERGE conference perfomed a graceful transformation from a factory-held medium-scale festival, to a professional global tech event in the black box arena, all while staying true to its indie values and vibes. The event gathered 2,100 attendees from more than 43 countries and became a meeting point and place-to-be for the whole startup and tech community in the New East. The main agenda was dedicated to building and growing global product and emereging technologies shaping the way we live, eat, work and even die. It was designed around 3 themed stages: FUTURE, BUILD and GROWTH, followed by&nbsp;10 networking side events in different parts of the city. <img width="1680" height="1120" width_o="1680" height_o="1120" data-src="https://freight.cargo.site/t/original/i/b678c5b0e9c4deadfc6837bacc429b9c0ee05fe5354807c9de276717863e8aec/25BCA5A2-F948-4AC3-9.jpeg" data-mid="150003835" border="0" src="https://freight.cargo.site/w/1000/i/b678c5b0e9c4deadfc6837bacc429b9c0ee05fe5354807c9de276717863e8aec/25BCA5A2-F948-4AC3-9.jpeg" /> <img width="1680" height="1120" width_o="1680" height_o="1120" data-src="https://freight.cargo.site/t/original/i/19f14fa595cba230be78e0230a17491e67c2d17433c22e21a4b79fede4f26303/photo_05.jpeg" data-mid="150003837" border="0" src="https://freight.cargo.site/w/1000/i/19f14fa595cba230be78e0230a17491e67c2d17433c22e21a4b79fede4f26303/photo_05.jpeg" /> <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/f9ed1a3291806201c3746889b819c91bc9c368f92a2428914e654b3facf79aaa/64231205_879238169135362_4855531008541327360_n.jpeg" data-mid="150004070" border="0" src="https://freight.cargo.site/w/1000/i/f9ed1a3291806201c3746889b819c91bc9c368f92a2428914e654b3facf79aaa/64231205_879238169135362_4855531008541327360_n.jpeg" /> <img width="1890" height="1260" width_o="1890" height_o="1260" data-src="https://freight.cargo.site/t/original/i/1a2939fbe4497193f8c4dda5a2ba926e6ec8d3c671e7cccd759a537191c1176d/62454858_879247479134431_1192359036780019712_n.jpeg" data-mid="150003839" border="0" src="https://freight.cargo.site/w/1000/i/1a2939fbe4497193f8c4dda5a2ba926e6ec8d3c671e7cccd759a537191c1176d/62454858_879247479134431_1192359036780019712_n.jpeg" /> <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/9767061859e057c56215d4b939aada61ea15c5f6dc0386822cddd78ab7f1c905/64320341_879236975802148_3477899658276110336_n.jpeg" data-mid="150003843" border="0" src="https://freight.cargo.site/w/1000/i/9767061859e057c56215d4b939aada61ea15c5f6dc0386822cddd78ab7f1c905/64320341_879236975802148_3477899658276110336_n.jpeg" /> <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/3c7fc7c8af2d5026362f69954c87e53916e5936f165b9e8d420e38f00f1bccb4/64406894_879238819135297_1445320674800304128_n.jpeg" data-mid="150004077" border="0" src="https://freight.cargo.site/w/1000/i/3c7fc7c8af2d5026362f69954c87e53916e5936f165b9e8d420e38f00f1bccb4/64406894_879238819135297_1445320674800304128_n.jpeg" /> <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/7ffbb1fb633b3f5ad96a0df4a1a12203e3007d529a529b39cf7abbd18d10939c/62439957_879234889135690_613834810388905984_n.jpeg" data-mid="150003844" border="0" src="https://freight.cargo.site/w/1000/i/7ffbb1fb633b3f5ad96a0df4a1a12203e3007d529a529b39cf7abbd18d10939c/62439957_879234889135690_613834810388905984_n.jpeg" /> <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/6e62661918aa6e51416e9d596163d48c8e7be1941a00e7ff273dc70d032f032e/81214653_1042202676172243_4298168532694204416_n.jpeg" data-mid="150003838" border="0" src="https://freight.cargo.site/w/1000/i/6e62661918aa6e51416e9d596163d48c8e7be1941a00e7ff273dc70d032f032e/81214653_1042202676172243_4298168532694204416_n.jpeg" /> <img width="1680" height="1120" width_o="1680" height_o="1120" data-src="https://freight.cargo.site/t/original/i/966490965c8744692f3049f73de202eca4bcb8246d9145164b6b63f646a02f88/62599624_879234795802366_6473667822869282816_n.jpeg" data-mid="150003845" border="0" src="https://freight.cargo.site/w/1000/i/966490965c8744692f3049f73de202eca4bcb8246d9145164b6b63f646a02f88/62599624_879234795802366_6473667822869282816_n.jpeg" /> EMERGE 2019 photoreport: Tanya Kapitonova, Kasia Syramolot The EMERGE 2019 visitor experience was hybrid: using the PINE platform we designed a conference app for our attendees to navigate the venue, network, send requests for meetings at the Matchmaking area, view the conference schedule and create their own agenda from their top picks. <img width="1800" height="2300" width_o="1800" height_o="2300" data-src="https://freight.cargo.site/t/original/i/435eaab8c1bb2a39383037a90281c9c41bd5abfd59d8ec61b6f567d3049257df/map_01.jpg" data-mid="150080103" border="0" src="https://freight.cargo.site/w/1000/i/435eaab8c1bb2a39383037a90281c9c41bd5abfd59d8ec61b6f567d3049257df/map_01.jpg" /> <img width="1200" height="744" width_o="1200" height_o="744" data-src="https://freight.cargo.site/t/original/i/8e6e9ac91a7fbf08e0f193e627494b950aa17df190be8d9fb7a8c43f23da84d9/Samsung_Galaxy_S9.png" data-mid="150069170" border="0" src="https://freight.cargo.site/w/1000/i/8e6e9ac91a7fbf08e0f193e627494b950aa17df190be8d9fb7a8c43f23da84d9/Samsung_Galaxy_S9.png" /> EMERGE 2019 venue map and conference map. Expanding beyond the event venue, EMERGE created a public art urban intervention showcasing major emerging technologies that were discussed later on stage. <img width="960" height="958" width_o="960" height_o="958" data-src="https://freight.cargo.site/t/original/i/89e82e996d5f5721fd02dbdf864b454e82359a97c17ad12d58e96fec814481a7/32462576_611421392583709_8645192760762040320_n.jpeg" data-mid="149999740" border="0" src="https://freight.cargo.site/w/960/i/89e82e996d5f5721fd02dbdf864b454e82359a97c17ad12d58e96fec814481a7/32462576_611421392583709_8645192760762040320_n.jpeg" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/fe8afe564e54b6e5af17ce8ce208b0112354c2fb03ece3406ea9a8ca8b21679c/32313323_611421299250385_680161878671884288_n.jpeg" data-mid="149999741" border="0" src="https://freight.cargo.site/w/960/i/fe8afe564e54b6e5af17ce8ce208b0112354c2fb03ece3406ea9a8ca8b21679c/32313323_611421299250385_680161878671884288_n.jpeg" /> <img width="960" height="720" width_o="960" height_o="720" data-src="https://freight.cargo.site/t/original/i/dcb90acaa88f85113c62e04f33862dbd6ca4a70f0930f585d4298d69acfa3a08/32294372_1826723314057867_130136473981681664_n.jpeg" data-mid="149999739" border="0" src="https://freight.cargo.site/w/960/i/dcb90acaa88f85113c62e04f33862dbd6ca4a70f0930f585d4298d69acfa3a08/32294372_1826723314057867_130136473981681664_n.jpeg" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/20296dd5a333b74ac74f2419e93466ba38ddb00c477981b8a76d055596138dbe/32281062_611421229250392_6555627313684283392_n.jpeg" data-mid="149999742" border="0" src="https://freight.cargo.site/w/960/i/20296dd5a333b74ac74f2419e93466ba38ddb00c477981b8a76d055596138dbe/32281062_611421229250392_6555627313684283392_n.jpeg" /> EMERGE 2019 public art near the local IT-hub and on the bar street in the center of the city. Background Started in Belarus in 2018, EMERGE conference has become the hotbed for tech, founders, community leaders, bigger companies and investors from across the New East — including countries from Eastern Europe, the Balkans and Central Asia. The conference was co-founded by Alina Nilsson and Margo Lazarenkova. Project team:Margo Lazarenkova (Co-founder &amp; CEO, Creative Direction, Experience Design) Alina Nilsson (Co-founder &amp; CEO, Strategy) Valentine Kirik (Production Producer) Karolina Miller (Speakers &amp; Programme Manager) Alina Rosanova (Startups and Investors manager) Anna Sholina (Head of Community) Nastia Piven (Art Director, Visual Communications) Julia Fedosenya (Volunteers Manager) Alexander Starodetko (Digital Project Manager) Partners:&nbsp;Microsoft, Workfusion, Apalon, Bulba Ventures, EPAM, Flint Capital, The Untitled Ventures, &amp; more. Speakers:Bryony Cole (founder of Future of Sex media),&nbsp;Lev Manovich (professor, theorist of the digital culture and author of the book "The language of new media"), Alexandra Genis (critical food-designer and the founder of tas2r), Lysandre Follet (design director of Nike Innovation Kitchen), Michael Smuga and Danielle McClune (Microsoft), Anna Buldakova (product manager at Workplace by Facebook), Eugene Fooksman (Founding Engineer and first employee at WhatsApp) &amp; more. NEXT&nbsp;︎︎︎ &nbsp;&nbsp; https://margolaz.com/Project-EMERGE-2018 Wed, 03 Aug 2022 16:06:37 +0000 HELLO, I'M MARGO https://margolaz.com/Project-EMERGE-2018 <img width="1920" height="821" width_o="1920" height_o="821" data-src="https://freight.cargo.site/t/original/i/a145ba2517ef2cd65b3f31d5c2ba095b2aaf48d84638eebe0677aa559bc3a10d/Frame-71-1.png" data-mid="150007356" border="0" src="https://freight.cargo.site/w/1000/i/a145ba2517ef2cd65b3f31d5c2ba095b2aaf48d84638eebe0677aa559bc3a10d/Frame-71-1.png" /> May 2018Startup_festival, IRL_event EMERGE 2018The very first EMERGE conference transformed an old factory building on one of the most hip streets in Minsk into a global Silicon Valley spirit tech hub for 2 days. The launch event gathered more than 1,600 makers and doers in tech, becoming the startup festival of the whole New East region. EMERGE festival is an indie-conference, co-founded by Alina Nilsson and Margo Lazarenkova. It is the international tech event designed to unite the startup scene of Eastern Europe and Central Asia (region also known as the New East) and to prove it to be more than just an outsource-hub for major tech companies. <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/678e917eef57a03d9c1eecc7cda9bdd1aeeb441aa0a272cc031b5bfcf1311cda/32854780_614853782240470_4916421941012725760_n.jpeg" data-mid="150008039" border="0" src="https://freight.cargo.site/w/1000/i/678e917eef57a03d9c1eecc7cda9bdd1aeeb441aa0a272cc031b5bfcf1311cda/32854780_614853782240470_4916421941012725760_n.jpeg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/a62591f1744e81af708b84fef8e66bf251745c0b33ef5a7158d961a9c9b56b0e/photo.jpeg" data-mid="150008017" border="0" src="https://freight.cargo.site/w/1000/i/a62591f1744e81af708b84fef8e66bf251745c0b33ef5a7158d961a9c9b56b0e/photo.jpeg" /> <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/b0952e838bddadc99bcbb3a19cf4ed7b858e533758601df10eef0307aade11f5/32857568_614854168907098_7941753276037332992_n.jpeg" data-mid="150008050" border="0" src="https://freight.cargo.site/w/1000/i/b0952e838bddadc99bcbb3a19cf4ed7b858e533758601df10eef0307aade11f5/32857568_614854168907098_7941753276037332992_n.jpeg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/0d80bcbb605f17e596106c80a89143cc7b0295f67000b2f3572bfb9b5e85a73f/e_20180517_153229.jpeg" data-mid="150008015" border="0" src="https://freight.cargo.site/w/1000/i/0d80bcbb605f17e596106c80a89143cc7b0295f67000b2f3572bfb9b5e85a73f/e_20180517_153229.jpeg" /> <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/352291ffc716e1c43533c3e6d17b66b0e14207358c1f33bb6108e3137fda83d1/33059384_614855175573664_4018908663891623936_n.jpeg" data-mid="150008020" border="0" src="https://freight.cargo.site/w/1000/i/352291ffc716e1c43533c3e6d17b66b0e14207358c1f33bb6108e3137fda83d1/33059384_614855175573664_4018908663891623936_n.jpeg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/0e44e033966509c1b459ec158fa91fc059caf3c8a0778a6a19271c231f3a805e/e_20180517_130648.jpeg" data-mid="150063611" border="0" src="https://freight.cargo.site/w/1000/i/0e44e033966509c1b459ec158fa91fc059caf3c8a0778a6a19271c231f3a805e/e_20180517_130648.jpeg" /> <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/8cafd9548ef9bd3b0446e82fd39382737cfdf84242f5788f689b26a928420797/32911610_614854812240367_8994403512079089664_n.jpeg" data-mid="150008047" border="0" src="https://freight.cargo.site/w/1000/i/8cafd9548ef9bd3b0446e82fd39382737cfdf84242f5788f689b26a928420797/32911610_614854812240367_8994403512079089664_n.jpeg" /> <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/1a868506fdd14f22e62840a85793fc19c1b933e7bbf7cd2f4f6172b57f2c4e67/33038909_614854548907060_3722777261607223296_n.jpeg" data-mid="150008049" border="0" src="https://freight.cargo.site/w/1000/i/1a868506fdd14f22e62840a85793fc19c1b933e7bbf7cd2f4f6172b57f2c4e67/33038909_614854548907060_3722777261607223296_n.jpeg" /> <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/1a4443ed147b543e48e756ac57f77dcf3328b53d0f9b4881d756faf9f339c01f/32847507_614855092240339_2839396522834001920_n.jpeg" data-mid="150008024" border="0" src="https://freight.cargo.site/w/1000/i/1a4443ed147b543e48e756ac57f77dcf3328b53d0f9b4881d756faf9f339c01f/32847507_614855092240339_2839396522834001920_n.jpeg" /> <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/093c3da778539b21e1eab3d4d23ff94df88ef492c40424dd788296d211e72bc1/35428387_630080104051171_5264563696444637184_n.jpeg" data-mid="150008042" border="0" src="https://freight.cargo.site/w/1000/i/093c3da778539b21e1eab3d4d23ff94df88ef492c40424dd788296d211e72bc1/35428387_630080104051171_5264563696444637184_n.jpeg" /> EMERGE 2018 photoreport EMERGE is a true meeting point for East and West. For startups, it is an opportunity to present their ideas to accelerators, investors and VCs that are willing to invest directly into early-stage startups from the New East. And for investors and media EMERGE is a chance to be the first to tap into this region and to learn about its emerging companies and ideas, – Margo Lazarenkova, organiser of EMERGE, Founder of Create IT! community (Minsk). <img width="1224" height="816" width_o="1224" height_o="816" data-src="https://freight.cargo.site/t/original/i/998ab77059c678f27256ff12557d1ca9a2572162625d2f83b3d226071c65d441/33073337_614853922240456_3543889721950208000_n.jpeg" data-mid="150008038" border="0" src="https://freight.cargo.site/w/1000/i/998ab77059c678f27256ff12557d1ca9a2572162625d2f83b3d226071c65d441/33073337_614853922240456_3543889721950208000_n.jpeg" /> EMERGE 2018 – Margo Lazarenkova and Alina Nilsson, Opening speech&nbsp; Startups from the New East have a distinct competitive advantage – tech skills. However, they don’t necessarily have access to funds and infrastructure for growth. We are creating a meeting place for the countries of the New East, where you can not only be inspired, but also meet investors and startups from the CIS, Europe and the USA, find partners or ideas for development – Alina Bezuglova, organizer of EMERGE, Founder &amp; CEO Rutech (London).&nbsp; Project team:Margo Lazarenkova (Co-founder &amp; CEO, Creative Direction) Alina Nilsson (Co-founder &amp; CEO, Startups &amp; Investors, Strategy)Anna Sholina (Community Partners, startups scouting) Ksenia Sholina (Head of Community, Strategic Partnerships) Alexander Starodetko (Technical Troubleshooting)Maria Eryoma (Media Partners, PR) Ksenia Sholina (Speakers manager, Investors &amp; VIP) Alexander Nevedovsky (Speakers manager) Valentin Kirik (Volunteers manager) Diana Trofimova (Foodcourt &amp; Side-events manager) Partners:&nbsp;Microsoft, Flint Capital, EPAM &amp; more. Speakers: Natalia Vodianova (Supermodel, Philanthropist and Angel Investor), Rebecka Carlsson (Climate activist, entrepreneur and NASA Singularity University alumni),&nbsp;Oscar Kneppers (Founder at Rockstart Accelerator),&nbsp;Bay McLaughlin (IoT &amp; Hardware investor, co-founder at Brinc.io Accelerator) &amp; more. Featured in: <img width="612" height="217" width_o="612" height_o="217" data-src="https://freight.cargo.site/t/original/i/efdb74c063411bfc066902d38c81ea215d0d1c10a05bed23c6a712125b09d5a8/4AEBE51D2FF4DBD65AC7026F1EDCD60D-1.png" data-mid="150068897" border="0" data-scale="29" src="https://freight.cargo.site/w/612/i/efdb74c063411bfc066902d38c81ea215d0d1c10a05bed23c6a712125b09d5a8/4AEBE51D2FF4DBD65AC7026F1EDCD60D-1.png" /> NEXT&nbsp;︎︎︎ &nbsp;