July 2015 – July 2016
Experiential
FREAKY BALKI SPOT
Experiential installation at Freaky Summer Party - an open air urban festival in the heart of Minsk - attracted the attention of thousands of visitors of all ages and became one of the most popular backdrops for photoshoots at the event.
Loft Project Balki collaborated with the festival to create a 12m wall for creative artistic expression available for all the festival participants. We engaged with our typography designers from Balki community who made several lettering workshops on the spot during the day. Freaky Balki Spot was repeated at the next year’s festival.
Project team:
Margo Lazarenkova (Concept design, Programme Curation)
Maria Krupitsa, Denis Lazarenkov (Production)
Partners:
Freaky Summer Festival